Contact Info: WIJAM
The Wisconsin based promotions company WIJAM has recently completed an overhaul of their image, their mission, and their comprehensive website, www.wijam.net, in an effort to cover a broader scope of original music in the state.
Originally called WIJAM: The Wisconsin Jam Band Scene, the first step in the re-branding was to omit the tag line (The Wisconsin Jam Band Scene) and leave the name simply WIJAM. Another change came in the way they promote bands, as formerly only bands in the state that were signed on to the company as Exclusive Artists were promoted. Now, all bands in the state, and beyond, will receive coverage.
“Regarding the name, we felt it kind of pigeon-holed us as far as what kind of music people would be expecting to see us cover and promote,” said Jonathan Schinke, WIJAM founder and principle web designer. “We also decided to do away with the 'Exclusive Artist’ idea, which was kind of polarizing to some people who weren’t willing or able to sign on with us exclusively. This way, everybody can be involved, plus we don’t feel indebted to any band or venue.”
The website has also begun to host advertisements as a way to offset the loss of revenue from the deletion of the Exclusive Artist format. “I don’t love the idea of having ads on the site, but we need to generate revenue somehow,” said Schinke. “That along with some other exciting deals we’re currently negotiating, we should be able to stay afloat for while.”
The company and its website came onto the scene in June of 2010 and this is the first time in its history that they have redefined who they are and what they do. “When we started,” said Schinke, “we were all about the small market ideas, hoping to push young, Wisconsin based jam bands into the spotlight. Now that we’ve done that for a number of years, we’re looking to take our business to another level. All the bands we’ve covered still have a home here, and they all know they’re welcome to utilize WIJAM any way they want, but for us, we need to make this change and try to work more on a national level.”